A Very Jonas
Christmas Movie Premiere
Disney Branded Television partnered with salt & Pinch to ignite media buzz and position A Very Jonas Christmas Movie as the must-see holiday event of the season, culminating in a star-studded red carpet world premiere in New York City.
As the event’s Art Director, I led all creative and spatial design work. From early concept development to final on-site execution- shaping the full visual language and physical journey of the evening. My design direction brought the storyworld to life across every touchpoint, including the cinematic red carpet and press wall that fueled interviews, influencer content, and top-tier media moments, as well as an immersive theatrical screening featuring remarks from A-list talent (the JoBro’s themselves) and Disney executives.
The evening culminated in a shimmering after-party at The Plaza. Our team's environmental design extended the premiere’s magic into a warm, celebratory glow for talent, creatives, and special guests. From the first venue sketches in July to pre-production through early November, the project unfolded as a seamless creative journey.
Art direction, graphic design, and spatial design, including the 75’ press wall, mini step-and-repeats, all digital assets, and comprehensive in-space wayfinding for both NYCC and the Plaza. Also responsible for all smaller-format graphics and supporting visual systems.
Created while at Pinch, Creative.
Huge thank you to Dave Santilli for production, and Sharon Lee as supporting Art Director and designer, who both made this truly come to life. ♥
As the event’s Art Director, I led all creative and spatial design work. From early concept development to final on-site execution- shaping the full visual language and physical journey of the evening. My design direction brought the storyworld to life across every touchpoint, including the cinematic red carpet and press wall that fueled interviews, influencer content, and top-tier media moments, as well as an immersive theatrical screening featuring remarks from A-list talent (the JoBro’s themselves) and Disney executives.
The evening culminated in a shimmering after-party at The Plaza. Our team's environmental design extended the premiere’s magic into a warm, celebratory glow for talent, creatives, and special guests. From the first venue sketches in July to pre-production through early November, the project unfolded as a seamless creative journey.
Art direction, graphic design, and spatial design, including the 75’ press wall, mini step-and-repeats, all digital assets, and comprehensive in-space wayfinding for both NYCC and the Plaza. Also responsible for all smaller-format graphics and supporting visual systems.
Created while at Pinch, Creative.
Huge thank you to Dave Santilli for production, and Sharon Lee as supporting Art Director and designer, who both made this truly come to life. ♥
