When Amazon needed to make a big splash with the announcement of Alexa+, their newest AI-enabled Alexa feature, they reached out to Pinch and Salt to bring it to life. We fully designed and built a two-day experience in New York City for over 300 attendees. Press outlets from around the world attended, including Good Morning America, Bloomberg, CNBC, Washington Post, Reuters, and more.

Art Director for all things digital and in-space wayfinding- working with the wonderful team at Pinch, Creative.