For Super Bowl LVIII, Salt and Pinch partnered with Amazon’s Thursday Night Football to create a buzzy hospitality space near the big game’s Las Vegas location. In the days leading up to one of the sports world’s most-watched events, the space we created was a huge draw—a true gem that stood out on the flashy Vegas strip, where you never know what may happen or who might show up.

My role was to design the digital and in-person wayfinding, brand moments, and souvenirs for the event. Made while at Pinch, Creative.