We’re now under 100 days until the Olympics start in Paris. As the official partner of the Canadian Olympic and Paralympic Committees, lululemon has designed the Canadian teams’ apparel kit, and chose Pinch to help unveil it to the world.

Our challenge was to reveal the collection to the world’s press when it launched last week – delivering on the city’s sartorial reputation and using the idea of illumination to bring the event’s guests along on the Canadian athlete’s emotional journey to the podium.

My role was to design the print and digital signage used for the collection reveal and in-store displays. Made while at Pinch, Creative.