Lululemon X Erewhon
Small team, big lift. π
lululemon teamed up with LA-based premium organic grocery store Erewhon on a limited-edition capsule collection built around shared values of wellbeing, community, and that unmistakable functional-yet-stylish LA lifestyle. The collab paired lululemon's performance design with everyday wearability, creating versatile pieces that move seamlessly from studio to street.
To mark the release, the Pvolve West Hollywood studio was transformed for one day into an immersive brand experience blending movement, wellness, and style- a surprise-and-delight moment celebrating the community that inspired the collection.
As Art Director, I led materiality decisions, graphic design, and QC oversight across the project.
Made while at Pinch, Creative.
lululemon teamed up with LA-based premium organic grocery store Erewhon on a limited-edition capsule collection built around shared values of wellbeing, community, and that unmistakable functional-yet-stylish LA lifestyle. The collab paired lululemon's performance design with everyday wearability, creating versatile pieces that move seamlessly from studio to street.
To mark the release, the Pvolve West Hollywood studio was transformed for one day into an immersive brand experience blending movement, wellness, and style- a surprise-and-delight moment celebrating the community that inspired the collection.
As Art Director, I led materiality decisions, graphic design, and QC oversight across the project.
Made while at Pinch, Creative.
