Amazon Lounge at Superbowl LVIII 2024
This buzzy hospitality space in the heart of Vegas took over the Alibi Lounge inside the Aria Hotel for the days leading up to SB LVIII, giving advertising executives a place to pop in and connect with the Amazon Ads team. The Amazon Lounge was a portal into the bold and unapologetic world of Amazon and Thursday Night Football.
Designed to create interactive, shareable moments, and engaging activations, guests found themselves racing around the track through immersive racing simulators (teasing an upcoming NASCAR partnership), and getting custom gear at an embroidery station.
My role was working with the Art Director to design the website, print and digital signage, and wayfinding used in and around the space.
Made while at Pinch Creative.
This buzzy hospitality space in the heart of Vegas took over the Alibi Lounge inside the Aria Hotel for the days leading up to SB LVIII, giving advertising executives a place to pop in and connect with the Amazon Ads team. The Amazon Lounge was a portal into the bold and unapologetic world of Amazon and Thursday Night Football.
Designed to create interactive, shareable moments, and engaging activations, guests found themselves racing around the track through immersive racing simulators (teasing an upcoming NASCAR partnership), and getting custom gear at an embroidery station.
My role was working with the Art Director to design the website, print and digital signage, and wayfinding used in and around the space.
Made while at Pinch Creative.
