For our third year partnering with Amazon at Cannes Lions International Festival of Creativity, we created A’Maison, an oasis by the sea. We partnered with Pinch for this year’s physical activation, building a fully functional cultural village overlooking the Mediterranean sea, creating a destination in its own right.

As Art Director, my role was concepting and designing all digital interactions and in-person wayfinding for the event. Made while at Pinch, Creative.