For the fourth year in a row, Salt and Pinch collaborated on Amazon’s activation at Cannes Lions International Festival of Creativity, and with this installation, we embraced quiet luxury. The space established Amazon as a home of culture, blending historic architectural cues with bold, contemporary design inspired by the company’s recent rebrand.
As Art Director, my role involved concepting, designing, and managing all digital interactions, motion graphics, and assisting with in-person wayfinding for the event. Made while at Pinch, Creative.
As Art Director, my role involved concepting, designing, and managing all digital interactions, motion graphics, and assisting with in-person wayfinding for the event. Made while at Pinch, Creative.
