Lululemon X Team Canada Kit Reveal
We’re now under 100 days until the Olympics start in Paris. As the official partner of the Canadian Olympic and Paralympic Committees, lululemon has designed the Canadian teams’ apparel kit, and chose Pinch to help unveil it to the world.
While at Pinch Creative, our challenge was to reveal the collection to the world’s press when it launched last week – delivering on the city’s sartorial reputation and using the idea of illumination to bring the event’s guests along on the Canadian athlete’s emotional journey to the podium.
My role was to design the print and digital signage used for the collection reveal and in-store displays.
We’re now under 100 days until the Olympics start in Paris. As the official partner of the Canadian Olympic and Paralympic Committees, lululemon has designed the Canadian teams’ apparel kit, and chose Pinch to help unveil it to the world.
While at Pinch Creative, our challenge was to reveal the collection to the world’s press when it launched last week – delivering on the city’s sartorial reputation and using the idea of illumination to bring the event’s guests along on the Canadian athlete’s emotional journey to the podium.
My role was to design the print and digital signage used for the collection reveal and in-store displays.
Amazon CES 2024
To escape the electronic buzz of the Consumer Electronics Show in Las Vegas, our team sought to elevate the guest experience by creating an oasis inspired architectural destination with bespoke touchpoints that dove deeper into Amazon Ads while housing a diverse range of affiliates under one roof. The result was a choose-your-own-adventure style atmosphere with multiple rooms & social spaces designed to help attendees come together, make connections, and build relationships.
Later on, guests were invited to attend an 'Amazon After Dark' live concert featuring Ludacris. We designed a robust graphics package complete with custom scenic animations to set the moody vibes as everyone arrived for the show.
Made with Pinch Creative.
To escape the electronic buzz of the Consumer Electronics Show in Las Vegas, our team sought to elevate the guest experience by creating an oasis inspired architectural destination with bespoke touchpoints that dove deeper into Amazon Ads while housing a diverse range of affiliates under one roof. The result was a choose-your-own-adventure style atmosphere with multiple rooms & social spaces designed to help attendees come together, make connections, and build relationships.
Later on, guests were invited to attend an 'Amazon After Dark' live concert featuring Ludacris. We designed a robust graphics package complete with custom scenic animations to set the moody vibes as everyone arrived for the show.
Made with Pinch Creative.
Amazon Port Canne Lions 2024
For Cannes Lions 2023, Amazon secured one of the largest footprints at the festival, taking over a 35,000 square foot lot on the edge of the water. Capturing the special nexus of water, sun, and wind the Mediterranean creates, Pinch & Salt Productions helped transform the space into a multi-functional oasis and brand experience that featured interactive product exhibits, a cafe, meeting rooms, and multiple stages.
My role was to design the branding and identity, graphic signage, and wayfinding used throughout the space.
Made while at Pinch Creative.
For Cannes Lions 2023, Amazon secured one of the largest footprints at the festival, taking over a 35,000 square foot lot on the edge of the water. Capturing the special nexus of water, sun, and wind the Mediterranean creates, Pinch & Salt Productions helped transform the space into a multi-functional oasis and brand experience that featured interactive product exhibits, a cafe, meeting rooms, and multiple stages.
My role was to design the branding and identity, graphic signage, and wayfinding used throughout the space.
Made while at Pinch Creative.
Apple
Assisted in concept and design for all Apple branded campaigns, initiatives, and features within the Podcasts App.
The nature of this work is confidential.
A pdf is available upon request.
Assisted in concept and design for all Apple branded campaigns, initiatives, and features within the Podcasts App.
The nature of this work is confidential.
A pdf is available upon request.
Systemarosa
Wordmark, branding and identity, website
and event signage created for Systemarosa.
systemarosa.com
Wordmark, branding and identity, website
and event signage created for Systemarosa.
systemarosa.com
